I’m not a doctor. In fact, I don’t know much about COVID-19 other than what I read about in the media.
But I do know there’s a good chance this pandemic is going to have an impact on your Amazon business.
And unless you’re selling toilet paper, canned goods, or survival equipment, the impact is NOT going to be good.
In the next few minutes, I’ll show you an easy way to give yourself the best opportunity to shelter your brand from the potential economic downturn.
But first, a quick story.
Many years ago, a recently hired email manager came to me asking for a raise …
“Since I started three months ago,” he boasted, “I grew our email business by 30%.
“I’m really happy with your progress,” I assured him, “but here’s a valuable lesson I learned many years ago …
Being Better Than Bad Doesn’t Make You Good
I tell you this story, because over the last five years, Amazon ‘s growth has been so explosive … so exponential, that brands didn’t have to be that good to get great results.
With the COVID-19 – and the likely long-term economic impact – that is about to change.
So, what should a forward-thinking brand owner do to grow their Amazon business in these challenging times?
Let me answer the question with a question …
What happens if you’re hungry and someone cooks a small pie?
You take a bigger piece!
The secret to thriving in a shrinking economy – or any economy for that matter — is to focus on market share.
After all …
You can’t control how much business Amazon generates in your category. But you can control how much of that business your brand captures.
The truth of the matter is that for years, sophisticated Amazon sellers – many selling made-up brands no one has ever heard of – have been stealing market share from well-known brands like yours. The pie was growing so quickly, most brands didn’t even notice.
The first step to thriving in these challenging times is to take inventory on your Amazon competition. Evaluate your category. Identify your key competitors. Perform a SWAT on your Amazon business. And built a plan to increase your piece of the Amazon pie.
Need help getting started? We’ll perform a FREE Amazon Competitive Analysis. It’s completely customized to your brand’s category. Just click on the FREE Amazon Competitive Analysis button above and request your FREE report today.
And remember, you can’t win if you don’t compete.
