It’s infinitely faster, easier, and cheaper to steal market share than it is to create demand.
Quite simply, our primary objective is to …
Increase your brand’s sales and profits by capturing market share from your competitors.
Amazon is a competitive marketplace.
You can’t really grow on Amazon unless you understand your competition.
We define competition is any Amazon seller that’s taking sales your brand should be getting.
It could be a household brand or an unknown factory in China.
If they’re stealing your sales, we want to target them and get them back.
On Amazon, your products are displayed side-by-side with your competitors.
If we want more traffic to your product listings, we need to understand why a visitor would click on your competition.
• How do their products compare to yours?
• What do the reviews say?
• Which keywords do they dominate?
• How are their sales trending?
The good news is that the data tells us exactly what to do …
• How big is the opportunity?
• How entrenched are the market leaders on Amazon?
• Where are the low-hanging fruit?
All you need to tell us how quickly you want to get there. Obviously, we
need to be more aggressive, the faster you want to go.
Growth is important.
But without context, they’re just empty numbers.
The real questions are …
• How does your brands’ growth compare to your competitors?
• Are you driving short term sales or building an infrastructure for growth?
• Are you simply riding on Amazon’s coattails? Or are you achieving exponential growth by capturing more market share?
