Why do some brands experience 50-100% growth on Amazon, yet others don’t?
You may think it has something to do with how well-known a brand is, but Amazon data suggests that’s not true.
So, what’s the dirty little secret so many well-known brands don’t know?
Actually, it’s pretty fundamental.
The best way to create exponential growth in any business is to improve two or more complementary KPIs at the same time.
Let’s use an ecommerce website to demonstrate …
- Increase traffic – one KPI — by 20% and all other KPIs remain the same, revenue grows by 20%
- Increase traffic and conversion – two KPIs – by 20% each, and all other KPIs remain the same, revenue grows by 44%
- Increase traffic, conversion, and average order value – three KPIs – by 20% each, and all other KPIs remain the same, revenue grows by 73%
This exponential growth principle is so easy to apply on Amazon because Amazon does most of the heavy lifting for you.
They’re already driving the traffic and optimizing conversions. In fact, all Amazon categories grew by 15-30% in 2019.
So, what KPI do you need to impact to create exponential growth on Amazon?
Market share
Most brands don’t look at their Amazon business through a competitive lens. In fact, most brands don’t even know their market share on Amazon.
Because Amazon is growing so quickly, it’s really easy to increase your sales AND lose market share at the same time. This is a classic example of winning the battle and losing the war!
Give yourself the best opportunity to grow your Amazon business. We’ll help you get started with a FREE Amazon Competitive Analysis.
This data-driven analysis gives you a customized overview of the competitive landscape in your brand’s category. Best of all, it’s complementary.
Just click on the link below to request your FREE Amazon Competitive Analysis
And remember, you can’t win if you don’t compete!
